@AndreasSchepers and @Marco_t now reviewing the history of the Agency’s blogging and social media activities. List of ESA blogs: https://blogs.esa.int
People on ESA blogs don’t comment in the blogs themselves; they comment via Twitter!
If ESA communication/PR people post anything on behalf of astronauts, for example, under their name, they get yelled at! For ESA and DLR, blogs are very, very authentic.
Preview of ESA’s new social media app…
It’s expected to roll out within the next few weeks – and it may or may not be called ‘Down2earth’.